Our Technologies

Our Technology

 

Heat Boost
All our straighteners and tongs use Heat Boost Technology that detects a drop in heat when the products are in use and then subsequently boosts the temperature back up again to ensure maximum performance. Our best straighteners use Heat Boost 3 (which recovers at 6?C/second) and Heat Boost 5 ceramic technology (which recovers at 9?C/second) for the very best in heat up and heat recovery in the world. This ensures that the styles are easier to create and the results are better and longer lasting.

 

Turbo Flow
Our Rapida and Veloce dryers use Turbo flow technology to provide market leading, professional airflow together with low pitch noise and lightweight to ensure they are comfortable to use in the salon
Our Ultima dryer provides even higher airflow for the ultimate blow dry. A special noise reduction system also keeps noise to a minimum despite all the power and performance.

 

Titanium
The titanium on our plates has a mirror-like finish which feels exceptionally smooth as it glides through the hair. They are exceptionally hard wearing and are ideal for Keratin treatments. The far infrared conditioning results in smooth hair with a high shine finish.

We only use the best plates and barrels available. Tests show that our straightener plates last longer than others. In fact, they last for over 100,000 strokes ensuring that they surpass the daily rigours of the busy salon.

 

Nano Diamond
Nano-Diamond is a combination of mineral oil and crushed diamond powder. This combination provides excellent smoothness and shine through the hair from a very hard-wearing, highly heat conductive, chemical-resistant plate.

We only use the best plates and barrels available. Tests show that our straightener plates last longer than others. In fact, they last for over 100,000 strokes ensuring that they surpass the daily rigours of the busy salon.

Argan
Our Argan based plates combine ceramic and Argan oil to smoothly glide through the hair in a controlled manner leaving the hair soft and shiny.

We only use the best plates and barrels available. Tests show that our straightener plates last longer than others. In fact, they last for over 100,000 strokes ensuring that they surpass the daily rigours of the busy salon.

 

Ionic Technology
All our Diva dryers contain a special ionic jet that directs up to 71,000,000/cm3 of negative ions into the hair as it dries. This frees the water molecules from the hair faster ensuring faster drying. It also allows some water molecules to penetrate the hair shaft to provide additional moisture, reduce frizz, increase manageability and add shine to the hair.

 

Speed Heat Technology
Our standard heated rollers still heat up at market-leading speed – only 5 minutes. That’s because our roller cores are aluminium which conducts the heat well and our base units use a secondary inner lid that holds the heat in the hair for longer.

 

Honeycomb Technology
The honeycomb within our aluminium rollers helps to conduct, distribute and hold the heat in the roller. The benefit is that the rollers hold the heat for longer and the heat is distributed more evenly which gives more strength and uniformity to the curls.

 

Flocking
We believe that the very best roller surface is flocking because it holds the hair closely to the heated surface to ensure a beautiful, even, glossy curl. Furthermore, it doesn’t tug or drag at the hair like velcro avoiding breakage to the hair.

 

Our Tech

 

 

 

 

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